StokdUp is managed emergency storage for people who have everything — and want to keep it that way. No lifestyle changes. No visible gear. Nothing to explain. The brand sits where Arc'teryx meets Tesla — luxury through restraint, not spectacle.
"Being prepared for the worst shouldn't mean living like you expect it."
Most people who should be prepared aren't. Not because they don't care — but because every option available to them is embarrassing, visible, or requires changing who they are.
Survival stores, Amazon listings, "prepper" YouTube. The aesthetic screams bunkers and MREs. Not a fit for people who fly private.
A garage full of supplies is a signal. For high-net-worth families, what's in your home is what's seen by staff, guests, and children. Discreet off-site storage doesn't exist.
Food rotation, expiration tracking, equipment checks. Even the wealthy who try eventually let it lapse. The market has no managed option.
StokdUp is a fully managed emergency supply account — pre-stocked, climate-controlled, stored off-site. The customer never sees it, never thinks about it, and is never embarrassed by it.
A premium go-bag ships to the customer's home the moment they sign. Immediate tangible value. The rest builds from there.
Climate-controlled storage at an existing facility. Pre-stocked across four pillars: Food (25-year shelf life), Water (Watergen Mobile Box — 6.6 gal/day from air), Power (Goal Zero Yeti 1800), and Communications (Iridium Go! Exec + Garmin inReach). Members hold their lease directly with the partner facility and access it on their own terms. StockedUp handles inventory maintenance under the annual service plan.
Ongoing $1,200/yr annual maintenance fee keeps inventory current after full ownership. Set it and never think about it again.
The global emergency preparedness market exceeds $190B. The US high-net-worth segment — households with $1M+ liquid assets — is worth $1.5–2B at premium pricing. Not a niche. A structural gap.
Every existing competitor targets the tactical-enthusiast segment (Mountain House, 4Patriots, ReadyWise) or the ultra-luxury bunker builder ($1M+). No one serves the HNW customer who wants discretion, premium service, and institutional-grade emergency preparedness — without the lifestyle change. That gap is StokdUp.
3.1% GDP growth (2025), Eli Lilly's $13B investment, affluent suburbs with the right demographic profile. No competitor footprint. Proof of concept market — replicable across 5 cities in Phase 1 expansion.
DIY family-of-4 food supply for 1 year: $8K–$50K+ (food alone). StokdUp at $9,500–$22,500 sits within luxury concierge medicine range ($4,800–$50,000/yr). The price makes sense when you compare it to what it replaces.
Sources: Precedence Research, Capgemini, Henley & Partners, FEMA, IBRC Indiana University. Full market analysis Report #846907.
All tiers include a premium bug-out bag on Day 1, off-site climate-controlled account storage, and a $1,200/yr annual maintenance fee.
Gross margins of 45–65% from day one — without owning a single facility. Phase 2 captures the full stack.
StokdUp identifies and vets climate-controlled self-storage partners, then negotiates preferred rates on members' behalf — a recession-resistant industry with persistent occupancy gaps. Each member leases their unit directly from the partner facility and pays them directly for ongoing storage. StokdUp earns on the account sale and the $1,200/yr maintenance service. Facility footprint is intentionally distributed and not publicly mapped — network obscurity is a security feature. 45–65% gross margins.
With 100+ clients, acquire or build dedicated facilities. Purpose-built climate-controlled accounts. Higher margin, better experience, proprietary footprint.
Premium emergency escort add-on via certified security firm partnerships. High-margin, subscription-adjacent service for Full Prep clients who need active extraction support.
Unit economics built from item-level sourcing data, real Indianapolis CC storage rates, and a conservative customer acquisition model. No wishful math.
Private: $9,500 price / $4,670 COGS / 51% margin. Reserve: $14,500 / $7,010 COGS / 52% margin. Obsidian: $22,500 / $10,000 COGS / 56% margin. Food is supplemental (~1,000 cal/person/day for family of 4). Annual maintenance ($1,200/yr) is pure-margin recurring revenue with near-zero incremental cost.
| Tier | Price | Est. COGS | Gross Profit | Margin |
|---|---|---|---|---|
| Private | $9,500 | $4,670 | $4,830 | 51% |
| Reserve ★ | $14,500 | $7,010 | $7,490 | 52% |
| Obsidian | $22,500 | $10,000 | $12,500 | 56% |
| Year | Customers | Mix (Food / Full) | Revenue | Operating Income |
|---|---|---|---|---|
| Year 1 | 15 | 8 Private / 7 Reserve | $241,500 | ~$85K |
| Year 2 | 30 | 18 Private / 12 Reserve | $429K | ~$150K |
| Year 3 | 50 | 30 Private / 20 Reserve | $715K | ~$250K |
| Tier | Est. CAC | Est. LTV | LTV / CAC | Est. Customer Value |
|---|---|---|---|---|
| Private ($9,500) | $1,200 | $4,830 | 4.0x | Revenue minus COGS, 1 account |
| Reserve ★ ($14,500) | $1,200 | $7,490 | 6.2x | Revenue minus COGS, 1 account |
| Obsidian ($22,500) | $1,200 | $12,500 | 10.4x | Revenue minus COGS, 1 account |
15 members at blended $14,500 ASP = $217,500 revenue — covers full Year 1 operating costs before raise capital is exhausted. $1M SAFE funds Phase 1 unit inventory ($168,750), facility setup & partner agreements ($60,000), legal & compliance ($30,000), insurance ($15,000), and marketing ($120,000), with ~$351K working capital buffer remaining.
Full financial model with sensitivity analysis: Report #846908. COGS sourced from item sheet + Indianapolis CC facility pricing.
Validation before spend. Five advisory closes in six months before a dollar goes to paid channels.
First 5 members through direct founder relationships. Zero CAC. No paid channels until advisory gate is cleared. Founder network + Ken's oil & gas finance relationships.
Meta (high-income zip code targeting — $250K+ household income radius). LinkedIn (finance, O&G, healthcare professionals). Referral program: existing members introduce peers. At $14,500 ASP, business supports $1,200 CAC. CAC recovered at close — no payback period risk.
Expand to 5 cities. Facility footprint compounds. Affiliate and wealth-manager channel partnerships.
No paid acquisition spend begins until 5 members are closed through the advisory network. Proof before scale — protects raise capital.
Small team by design. We move faster and spend less. Every dollar raised goes into accounts, not headcount.
A multi-sector operator with deep roots in the Greater Indianapolis business community. A former healthcare data executive and insurance consultant, she brings hard-won operational discipline to StokdUp's build phase. She has built and financed independent film projects with a global network of 6,600+ investors — a track record that translates directly to early-stage capital relationships. She owns product, client experience, and growth execution.
50 years in oil & gas finance. Understands capital allocation, long-horizon asset plays, and how to talk to the kind of investors who should own StokdUp. Credibility in the room.
Pre-event pricing is guaranteed for all members at time of purchase. In the event of a declared catastrophe, unit access transitions to first-come-first-served. Members who joined before any event retain full priority access to their account.
15 members at $217,500 = self-funded. The $1M SAFE bridges us to the point where recurring revenue covers ongoing ops. Advisory closes (zero CAC) reach that milestone before paid acquisition begins — raise capital is protection, not survival.
If the numbers make sense and the market thesis resonates, a 30-minute conversation is all it takes to decide if this fits your portfolio.
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