StokdUp is managed emergency storage for people who have everything — and want to keep it that way. No lifestyle changes. No visible gear. Nothing to explain.
Most people who should be prepared aren't. Not because they don't care — but because every option available to them is embarrassing, visible, or requires changing who they are.
Survival stores, Amazon listings, "prepper" YouTube. The aesthetic screams bunkers and MREs. Not a fit for people who fly private.
A garage full of supplies is a signal. For high-net-worth families, what's in your home is what's seen by staff, guests, and children. Discreet off-site storage doesn't exist.
Food rotation, expiration tracking, equipment checks. Even the wealthy who try eventually let it lapse. The market has no managed option.
StokdUp is a fully managed emergency supply account — pre-stocked, climate-controlled, stored off-site. The customer never sees it, never thinks about it, and is never embarrassed by it.
A premium go-bag ships to the customer's home the moment they sign. Immediate tangible value. The rest builds from there.
Climate-controlled storage at an existing facility. Pre-stocked with food, water filtration, medical supplies, power, and gear. Members hold their lease directly with the partner facility. StockedUp handles inventory maintenance under the annual service plan.
Ongoing $1,200/yr annual maintenance fee keeps inventory current after full ownership. Set it and never think about it again.
The global emergency preparedness market exceeds $190B. The US high-net-worth segment — households with $1M+ liquid assets — is worth $1.5–2B at premium pricing. Not a niche. A structural gap.
Every existing competitor targets the tactical-enthusiast segment (Mountain House, 4Patriots, ReadyWise) or the ultra-luxury bunker builder ($1M+). No one serves the HNW customer who wants discretion, premium service, and institutional-grade emergency preparedness — without the lifestyle change. That gap is StokdUp.
3.1% GDP growth (2025), Eli Lilly's $13B investment, affluent suburbs with the right demographic profile. No competitor footprint. Proof of concept market — replicable across 5 cities in Phase 1 expansion.
DIY family-of-4 food supply for 1 year: $8K–$50K+ (food alone). StokdUp at $10k–$30k sits within luxury concierge medicine range ($4,800–$50,000/yr). The price makes sense when you compare it to what it replaces.
Sources: Precedence Research, Capgemini, Henley & Partners, FEMA, IBRC Indiana University. Full market analysis Report #846907.
All tiers include a premium bug-out bag on Day 1, off-site climate-controlled account storage, and a $1,200/yr annual maintenance fee.
Gross margins of 45–65% from day one — without owning a single facility. Phase 2 captures the full stack.
Partner with vetted climate-controlled self-storage operators. Members lease their units directly from each facility at negotiated preferred rates. Zero capex. Account sourcing, stocking, and service in-house. 45–65% gross margins.
With 100+ clients, acquire or build dedicated facilities. Purpose-built climate-controlled accounts. Higher margin, better experience, proprietary footprint.
Premium emergency escort add-on via certified security firm partnerships. High-margin, subscription-adjacent service for Full Prep clients who need active extraction support.
Unit economics built from item-level sourcing data, real Indianapolis CC storage rates, and a conservative customer acquisition model. No wishful math.
Private: ~$4,670/unit. Reserve: ~$7,010/unit. Obsidian: ~$10,000/unit. Wholesale sourcing plus long-term facility contracts drive these well below retail equivalents. Proposed pricing: Private $11,500 / Reserve $18,500 / Obsidian $28,500.
| Tier | Price | Est. COGS | Gross Profit | Margin |
|---|---|---|---|---|
| Private | $11.5k | $4,670 | $6,830 | 59% |
| Reserve ★ | $18.5k | $7,010 | $11,490 | 62% |
| Obsidian | $28.5k | $10,000 | $18,500 | 65% |
| Year | Customers | Mix (Food / Full) | Revenue | Operating Income |
|---|---|---|---|---|
| Year 1 | 12 | 8 Private / 4 Reserve | $174K | $61K |
| Year 2 | 30 | 18 Private / 12 Reserve | $429K | $150K |
| Year 3 | 50 | 30 Private / 20 Reserve | $715K | $250K |
| Tier | Est. CAC | Est. LTV | LTV / CAC | Est. Customer Value |
|---|---|---|---|---|
| Private | $2,500 | $6,830 | 2.7x | Revenue minus COGS, 1 account |
| Reserve ★ | $5,000 | $11,490 | 2.3x | Revenue minus COGS, 1 account |
| Obsidian | $7,500 | $18,500 | 2.5x | Revenue minus COGS, 1 account |
Phase 1 target is 10–15 customers. We hit break-even at 11 — well within reach on day one. $500K SAFE covers Phase 1 capex ($148,750) with ~$350K buffer remaining for operations and unexpected costs.
Full financial model with sensitivity analysis: Report #846908. COGS sourced from item sheet + Indianapolis CC facility pricing.
Every customer's situation is different. The interactive calculator on our site lets prospects dial in their household size, coverage window, and supplemental food sources — and see which tier fits and why. Live at stokdup.com/calculator.
No one in the preparedness space has a documented failure cascade protocol. We do. The Emergency Access Protocol is both a client experience differentiator and a moat — competitors can't copy institutional process overnight.
Ships Day 1. The client has immediate, tangible preparedness at home — before anything else is needed.
Primary account access via client-unique keypad code. Works 24/7 with no staff required.
Redundant physical key held by the client. No single point of failure on electronic access.
On-call field manager dispatched within hours if primary and override access both fail. Human-in-the-loop for edge cases.
Full Prep tier includes a satellite communications device — the final layer when all other channels are down. Coordination possible when cellular and internet infrastructure has failed.
Small team by design. We move faster and spend less. Every dollar raised goes into accounts, not headcount.
A multi-sector operator with deep roots in the Greater Indianapolis business community. A former healthcare data executive and insurance consultant, she brings hard-won operational discipline to StokdUp's build phase. She has built and financed independent film projects with a global network of 6,600+ investors — a track record that translates directly to early-stage capital relationships. She owns product, client experience, and growth execution.
Co-founder of Big, Bad & Loud — an entertainment platform connecting artists with corporations — with 20 years in music and talent management. His career has spanned 9 world tours and 12 national tours for some of the industry's most recognizable acts. He brings operational discipline and a deep network across the creative economy to StokdUp's build-out and execution.
50 years in oil & gas finance. Understands capital allocation, long-horizon asset plays, and how to talk to the kind of investors who should own StokdUp. Credibility in the room.
15 customers = self-funded. The $500K bridges us to the point where recurring revenue covers ongoing ops. We're not raising to build a team — we're raising to stock accounts and sign clients.
If the numbers make sense and the market thesis resonates, a 30-minute conversation is all it takes to decide if this fits your portfolio.
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