StokdUp operates a managed emergency preparedness account business. Three tiers — Private ($9,500), Reserve ($14,500), Obsidian ($22,500) — stocked with food, water, medical, power, and gear, stored off-site in climate-controlled facilities. Inventory transfers to the customer at final payment. A $1,200/yr maintenance plan keeps it current: we handle stocking, rotation, and renewal. Recurring revenue on every account, for life. Launch market: Indianapolis, IN.
The thesis is preparedness as portfolio insurance — a structural hedge. Civil, climate, and supply-chain disruption are the kinds of risks that don't show up in quarterly earnings but quietly destroy a household's quality of life for a season. High-net-worth households won't buy it at retail, won't maintain it themselves, and won't keep visible gear at home. They want someone to handle it — completely, invisibly. Every existing competitor targets the tactical enthusiast or the ultra-luxury bunker buyer. $190B preparedness TAM, $1.5–2B HNW segment, zero competitors at our price point. That gap is StokdUp.
The ask: a $250,000 SAFE, $3M valuation cap, max 15% dilution. 12-month runway into a 50-account launch cohort. The full numbers, milestones, and use of funds are in the deck.
Two paths — review the deck on your own time, or talk to us directly.
Three things that compound over the next 24 months.
Indiana operator with a healthcare data and insurance consulting background — operational discipline, product, and client experience.
— Dalene Stuteville, Founder & CEO50-year oil & gas finance partner who understands long-horizon asset plays and how to talk to the investors who should own StokdUp.
— Ken, Advisory PartnerMembers hold their leases directly with partner facilities. StokdUp handles stocking, rotation, and renewal under the annual service plan.
— Climate-controlled partner network